Public Relations · Mediatronics PR
Press Release Distribution
A press release only works if a journalist actually wants to write about it. We craft releases to a reporter's brief — a genuine angle, real proof, a quotable line — and place them with the specific desks that cover your category.
A press release only works if a journalist actually wants to write about it. We craft releases to a reporter's brief — a genuine angle, real proof, a quotable line — and place them with the specific desks that cover your category.
What it involves
- Releases written by people who've sat on the other side of the inbox
- Targeted distribution to named journalists, not spray-and-pray lists
- Embargoes, exclusives and timing strategy to maximise pickup
- Follow-up and pitching to convert sends into stories
This is part of our wider public relations practice — so it never works in isolation. We connect it to your goals, your other channels and a clear way of measuring whether it worked.
FAQ
Press Release Distribution — your questions
Is a press release enough to get coverage?
Rarely on its own. The release is the artefact; the coverage comes from the angle, the relationships and the follow-up pitching around it — which is the work we actually do.
Do you use a wire service?
We use wires where useful for reach and SEO, but the placements that matter come from direct, relationship-led pitching to the right journalists.