Public Relations · Mediatronics PR
Media Relations & Outreach
Coverage is a relationship business. We maintain genuine, long-term relationships with reporters and editors across your sector, so when you have news, it reaches people who already trust the source.
Coverage is a relationship business. We maintain genuine, long-term relationships with reporters and editors across your sector, so when you have news, it reaches people who already trust the source.
What it involves
- A mapped, maintained list of the journalists who matter to you
- Pitches tailored to each reporter's beat and interests
- Proactive story-seeding, not just reactive announcements
- Reactive 'newsjacking' when your expertise fits the day's agenda
This is part of our wider public relations practice — so it never works in isolation. We connect it to your goals, your other channels and a clear way of measuring whether it worked.
FAQ
Media Relations & Outreach — your questions
How do you build media relationships?
By being useful: bringing journalists genuinely newsworthy stories, respecting their time and deadlines, and being a reliable source — over years, not weeks.
Can you get us a specific publication?
We target the publications that fit your story and audience, and we're honest about fit. We can't dictate to independent editors, but the right angle to the right person is how coverage happens.