Sun Pharma — PR & digital marketing

When one of India’s largest pharmaceutical companies needed communications that matched the weight of its science, it turned to Mediatronics PR. In a sector where trust is the product and every claim is scrutinised, our role was to make sure Sun Pharma’s milestones, expertise and intent reached the right audiences — accurately, compliantly and with impact.

Public relations & media outreach

Pharmaceutical PR is a discipline of its own. We approached the Sun Pharma engagement the way the category demands: careful claims, the right disclaimers, and a steady cadence of genuinely newsworthy stories rather than noise. Our work spanned press releases written to a journalist’s brief, media relations with health and business desks, and thought-leadership positioning for senior voices on the issues shaping Indian healthcare.

Because credibility is earned, not bought, we focused on the placements that move trust — coverage in the publications that doctors, investors and partners actually read, and a narrative that consistently reinforced quality, responsibility and innovation.

Influencer & digital marketing

Beyond earned media, we extended Sun Pharma’s voice across digital channels. That meant a digital marketing programme tuned to a regulated industry — informative, audience-aware content, careful claim management, and targeted distribution — alongside considered creator and expert partnerships that put credible voices behind the message. In healthcare, influencer marketing only works when the partners are right and the science is respected; we kept both front of mind.

The impact

The outcome of disciplined, sustained communication is a reputation that holds up under scrutiny: a brand that shows up where it should, says what it means, and is trusted to back it. For Sun Pharma, that meant a clearer, more consistent public voice — share of voice in the conversations that matter to a pharma leader, and a media presence aligned to the brand’s standing in the industry.

Why pharma brands choose Mediatronics PR

Healthcare and pharma communications carry real responsibility. Mediatronics PR pairs award-winning public relations with the sector sensitivity a regulated industry requires — accurate, compliant, patient-aware messaging that builds genuine trust. It’s the same approach we bring to every brand in pharma and healthcare.

Planning a pharma or healthcare communications programme? Talk to our team — we’ll show you how to make your science impossible to ignore.