Pure EV — PR & digital marketing

Pure EV is part of one of the most consequential shifts in Indian mobility — the move to electric. In a category racing to win mindshare among first-time EV buyers, the brands that succeed are the ones who can communicate range, reliability and value with clarity and confidence. Mediatronics PR partners with Pure EV to build that trust, giving its electric two-wheelers a strong, credible voice across India’s media and digital landscape.

Public relations & media outreach

EV adoption is driven as much by confidence as by curiosity, and earned media is where confidence is built. Our public relations programme for Pure EV focuses on the stories that matter to prospective buyers — product launches, performance and range, charging and ownership experience, and the brand’s role in accelerating India’s transition to clean mobility. We craft press materials and pitches built for automotive, business and lifestyle desks, and pursue the coverage that turns interest into belief.

We also position Pure EV’s leadership as credible commentators on the EV transition — policy, infrastructure and the future of two-wheeler mobility — keeping the brand part of the national conversation around electric vehicles.

Influencer & digital marketing

EVs are a considered purchase, and prospective buyers look to people who have made the switch. Our influencer marketing work connects Pure EV with auto creators, sustainability advocates and everyday riders whose audiences are weighing the same decision — putting the product into real-world rides, range tests and honest ownership stories.

Around those partnerships, a coordinated digital marketing and social media marketing programme carries the brand’s message across platforms, addresses common buyer questions and keeps Pure EV engaged with an audience that is actively researching its first electric vehicle.

The impact

Sustained, trust-building communication moves the needle in a category where hesitation is the biggest barrier. For Pure EV, our work has meant stronger visibility during launch and campaign moments, a credible mix of earned media and creator validation, and a consistent presence in the channels where EV buyers research, compare and decide to make the switch. As that trust accumulates, the brand becomes a more natural choice for buyers stepping into electric mobility for the first time.

Why electric vehicle brands choose Mediatronics PR

The EV market is fast-moving, education-led and reputation-sensitive — and Mediatronics PR understands its dynamics. We combine award-winning PR with fluency in product launches, executive profiling and the creator marketing that builds confidence in new mobility. We know how to turn a category’s biggest question — can I trust it? — into a brand’s biggest advantage.

Planning an EV launch or mobility communications programme? Talk to our team — we’ll help you give buyers every reason to make the switch.