Gunnebo — PR & digital marketing

Gunnebo operates in a category where trust is everything: physical security and entrance-control technology, where buyers stake the safety of people, cash and assets on the brand they choose. Communicating in this space calls for precision, authority and a clear understanding of how security decisions are made. Mediatronics PR partnered with Gunnebo to build a public voice that matched the seriousness of the category and the strength of the products behind it.

B2B public relations & media outreach

Security technology is sold on confidence, and confidence is built through credible communication. We approached the Gunnebo engagement with the rigour the category demands — accurate messaging, clear value articulation and a steady stream of substantive stories rather than hype. Our public relations work spanned product and solution announcements, expert commentary on security trends, and thought-leadership positioning that put the brand’s specialists at the centre of the conversation.

We focused on the technology, business and security trade desks that reach decision-makers in banking, retail and infrastructure — the audiences for whom a security partner’s reputation is part of the purchase. The narrative consistently reinforced reliability, innovation and protection.

Influencer & digital marketing

Even in a specialised B2B field, a strong digital presence shapes perception. We extended Gunnebo’s voice through a targeted digital marketing programme — informative, audience-aware content that explained sophisticated solutions in clear terms — supported by social media marketing tuned to a professional audience. Where relevant, we engaged credible industry voices and sector experts whose endorsement carried genuine weight with security buyers.

The impact

In a trust-driven category, sustained communication produces a reputation that holds up to scrutiny. For Gunnebo, our work meant a clearer and more authoritative public presence, stronger share of voice in security and technology conversations, and a media footprint aligned to the brand’s expertise. The brand became a more visible and credible reference point for those making serious security decisions.

Why security & technology brands choose Mediatronics PR

Security and technology communications carry real stakes and demand genuine subject fluency. Mediatronics PR pairs award-winning public relations with the technical sensitivity these categories require — accurate, confidence-building messaging that earns trust with discerning buyers. We bring the same precision to branding & design and advertising when the brief calls for it.

Planning a security or technology communications programme? Contact us — we’ll help you turn technical strength into market trust.