Beverages
Cherrapunji — PR & digital marketing
- Brand PR
- Launch Campaigns
- Influencer Marketing
- Social Media
- Media Relations
A beverage brand wins not only on taste but on the world it invites you into. Cherrapunji set out to carve a distinctive place in India’s crowded drinks market, and Mediatronics PR was brought on to give it a voice with personality and reach. Our brief was clear — build the brand, fuel the buzz around its launches, and turn a product on a shelf into a name people seek out and talk about.
Public relations & brand-building
Beverage PR is brand-building at its most flavourful. We developed a narrative for Cherrapunji rooted in character, origin and occasion, then carried it into the media moments that shape consumer choices. Our public relations programme covered launch announcements, seasonal storytelling and lifestyle positioning, securing coverage across food, lifestyle and consumer desks to establish the brand as one worth noticing.
Brand-building is a long game, and we played it deliberately — every story reinforcing the same promise, so that recognition compounded into genuine preference over time.
Influencer & digital marketing
Drinks are inherently social, and we made the most of that. Through influencer marketing, we placed Cherrapunji in the hands of creators whose audiences love to discover and share, letting the brand show up authentically in real moments of enjoyment. Our social media marketing and broader digital marketing work kept the brand visible and craveable, with content built to spark trial and conversation alike.
The impact
Sustained, well-crafted communication turns a new beverage into a familiar favourite. For Cherrapunji, our work meant heightened launch visibility, a creator-led presence that put the brand into everyday social moments, and a public profile that consistently signalled distinctiveness and desirability to consumers exploring what to drink next.
Why beverage brands choose Mediatronics PR
Standing out in the drinks aisle takes more than a good product — it takes a brand people feel something about. Mediatronics PR combines award-winning public relations with creator-led campaigns and a sharp instinct for consumer culture. It is the same energy we bring to every beverage and lifestyle brand we represent.
Launching or growing a beverage brand? Talk to our team and let’s make yours the one people reach for.
FAQs
Cherrapunji & Mediatronics PR
Who handles PR and digital marketing for Cherrapunji?
Cherrapunji works with Mediatronics PR, an award-winning public relations and digital marketing agency in India. We deliver media relations, press coverage, reputation management and digital campaigns for Cherrapunji and other beverages brands.
What does Mediatronics PR do for Cherrapunji?
For Cherrapunji, Mediatronics PR provides beverages public relations, media outreach, influencer marketing and digital marketing — building visibility, credibility and share of voice across India.
Does Mediatronics PR work with other Beverages brands?
Yes. Alongside Cherrapunji, Mediatronics PR works with Bio Liqueur and more across beverages. Explore our full client roster by industry at mediatronicspr.com/clients/.
How can my brand work with Mediatronics PR?
Get in touch with Mediatronics PR to discuss a tailored PR and digital marketing programme for your beverages brand. We work with companies of every size, from multinationals to fast-growing challengers.
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